Bullseye Marketing: How to Grow Your B2B Business Faster

Multiple award-winning book:Winner of the 2023 Goody Business Book Award for Best Marketing/Branding Book.Named One of the Best Marketing Plan Books of All Time by Book Authority.Finalist for Book Excellence Award."Brilliant and authoritative""The only book you need"The paperback being sold is not the current edition.B2B companies with robust marketing programs typically grow 3-5 times faster than those without them.In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful, repeatable marketing program to do that, starting with the least expensive, fastest-acting programs."Louis Gudema’s original Bullseye Marketing is one of my favorite marketing books. This new edition is even better." Douglas Burdett, host of The Marketing Book Podcast, writes in his new foreword."A brilliant and authoritative guidebook. Two thumbs up."Scott Brinker, Editor, chiefmartec.com"I have been following Louis’ work for more than two decades. In this new edition of Bullseye Marketing, he shows how B2B companies of all sizes can grow faster. Chock full of fascinating real-world examples, this is a practical guide, not an academic tome."David Meerman Scott, Marketing strategist and bestselling author of The New Rules of Marketing and PR"A practical guide so heavy with insights that you'll grow your B2B business muscles AND grow your actual muscles! (Seriously. The book is 400 pages.)"Ann Handley, Wall Street Journal bestselling author of Everybody Writes. CCO, MarketingProfs"Bullseye Marketing is perhaps the only book you would need on your desk if you want a real-world Marketing MBA at your side."John Jantsch, Author of Duct Tape Marketing"A refreshing marketing guide that emphasizes cost-effective, practical methods."Publishers Weekly/BookLife"Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf."Jeanne Hopkins, B2B Fractional CMO/CRO"For anyone who needs to understand the full marketing picture, Bullseye Marketing is the only book you need to read. Keep it on your desk and refer back to it often as you traverse the road of CAN-SPAM laws, search advertising, content marketing, PESO Model™, referral marketing, sales collaboration, and more. It is the only reference book you need."Gini Dietrich, CEO of Arment Dietrich, founder of Spin Sucks, and creator of the PESO Model™"In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job growth."Ron BloomFormer “Car Czar” and Assistant to President Obama for Manufacturing Policy"These points are presented in an eye-catching, well-designed format. The author writes with tremendous energy and a kind of savvy knowingness that feels instantly convincing."Kirkus ReviewReaders will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples. The book provides over 100 full-color images.The book also includes interviews with eight nationally-known marketing and sales leaders -- Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg -- and new case studies. Read more